I worked solely on this project. This project includes:
UX, UI
Overview
Kickstand the Mobile Mule is an all-purpose event wagon based in Austin, Texas. The Mobile Mule is a refurbished, two-horse trailer converted into a mobile bar. Kickstand partners with local bartending services that offer exclusive packages for Kickstand clients. Available to rent for weddings, corporate events, backyard kickbacks, and anything in between.
The challenge
Kickstand the Mobile Mule is a unique service. We need to help the user understand the service and perceive the booking experience as simple and trust-worthy.
Our goal is to increase page traffic by 10%.
DEMOGRAPHICS RESEARCH
We conducted surveys to gather information on our ideal users. They are women aged 21 – 65 with moderate disposable income who have an upcoming event. They have a preference for clean but cute designs.
In my research, 87% of my bride interviewees stated they were aggravated by the booking process of many different elements for their wedding. 78% of my interviewees stated they want to find something unique and interesting for their special event.
“I’m exhausted from trying to get in touch with so many vendors.”
“I hate most websites I’ve tried booking on. They are usually really confusing.”
“It has been difficult finding something that fits me and my partner for our wedding. Everything looks the same.”
Based on this information, the website’s re-design should be:
clean and easy to navigate
simple to request a quote
complementary to the Mobile Mule’s look
persona
Confident, Loving, Tasteful
Bio
28 years old, lives in Dallas, TX. Is a pharmacist. Makes $105,000. Likes Anthropology, getting manicures, going to brunch, and volunteering at pet shelters on the weekend.
Wants & Needs
To book an exciting experience for her wedding guests. Wants to have an easy transaction.
Pain Points
Is tired of investing so much time arranging everything for the event.
DESKTOP PROTOTYPE
Figma files for this project are available upon request.
SKETCHES AND WIREFRAMES
FORMER desktop DESIGN
For ease of use, we changed the site from four pages to one. Testimonies are brought to the front to insight confidence in potential clients. The typography and overall design are tightened up while keeping the charm of the brand.
reflection
I love these types of services, so I was really excited to be able to help out with their website. I’m thrilled about the launch; I think it’s going to help them bring in business.
Our benchmark of success will be measured by analytics of increased page traffic. We will also measure how much traffic the hashtag brings to the site and look specifically at the number of unique visitors.
